What is fashion rep?

A fashion rep (short for fashion representative) is a person or company that acts as an intermediary between fashion brands and retailers. They are responsible for promoting and selling fashion items to retailers, managing orders and deliveries, and maintaining good relationships with both clients and suppliers.

Fashion reps often work on a commission basis, receiving a percentage of the sales they generate. They may specialize in a particular market, such as high-end designer fashion or streetwear, or focus on a specific region or type of retailer.

To succeed as a fashion rep, one must have excellent communication and negotiation skills, a good understanding of the fashion industry and market trends, and a strong network of contacts. They must also be able to work independently and manage their time effectively.